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WhitePapers for Content Marketing

What is a Whitepaper?

A whitepaper, also called a research paper, is a kind of an extended report which focuses on a particular topic, elaborates it, and explains it in detail.

  • A whitepaper is a long and linear narrative which argues a certain concept, while backing the argument with data and research.
  • The language used in a whitepaper is formal, which might also include technical jargon used by experts.
  • A whitepaper can consist of statistical tables, quotes from leading research firms, excerpts from academic books, etc.
  • The contents of a whitepaper should be text-heavy meant for deep reading.

Purpose of Writing a Whitepaper

With a whitepaper, you can talk about your expertise and educate prospective customers about your business. If you sell a product or provide a service, which customers buy or subscribe to only after due research, then you can come up with a whitepaper which guides them in their buying decisions.

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