If you own and run a WordPress site which is currently slow then there are usually some common factors which are most probably contributing to the lack of load speed of your site.
The power and flexibility of WordPress lies under the hood, where as a blogging and CMS platform, it easily caters for customizations to be made in a programmatic way via themes and plugins.
However, this flexibility can also ironically be a cause for some of the reasons why your site might be running slow or has progressively become slower as time has gone on.
There are also numerous other factors which also play a role in your site’s speed (or lack thereof), so let’s take a look at them.
After doing troubleshooting work on hundreds of customer sites over the years, I have found that the following 3 common factors contribute to a WordPress site being too slow:
- Using lots of poorly coded plugins
- Using poorly coded and bloated theme
- Using a not so good hosting provider/solution
1. Using Lots of Poorly Coded Plugins
Due to the open-source nature of WordPress (which is a big positive in my opinion), the variety of plugin functionality available is immense but so is the variety of plugin coding quality.
The fact that you can quite often obtain a free plugin which will perform a crucial task for your website is immensely exciting, but this also requires the need to beware of which plugins you choose to use on your site.
How a plugin is coded can mean the difference in whether your pages load in a fraction of a second versus 5 seconds or more. WordPress generally has a best coding practices criteria for plugin developers but quite often these are ignored by a lot of programmers; in some cases because these programmers are new to the technology or simply not skilled enough to know better.
There are many factors which determine the quality of a plugin’s coding and this topic can fill another series of articles, but for our intensive purposes as website owners we should be discerning with which plugins we choose to use.
There are a couple of easy checks you can make when choosing either a free or paid plugin.
For instance if you are searching in wordpress.org for plugins, you can check things such as the number of downloads for the plugin and also how well it is supported.
You will find with the more quality plugins that the developer quite often stands behind their work and they demonstrate this by providing some support and regular updates.
The same thing also applies for paid plugins.
Side Note and Example
You may find various articles recommending that you limit the number of plugins you use on your WordPress site because they claim that having a large number of active plugins is one of the reasons for a site’s slowness. This advice can be misleading if not explained correctly. The whole principle of WordPress is based on its modularized nature and it is designed to accept various specialized functionality via things such as plugins. So in general rather than being too focused on the number of plugins, focus on limiting the use of poorly coded and bloated plugins.
You should in theory be able to have as many active plugins on your site as you wish provided that they are all working harmoniously with each other, your theme and the WordPress core in general.
What really matters is which plugins you are choosing to use, because the greater the number of lower quality and bloated plugins you’ve installed, the greater the chance this will affect your site speed.
2. Using Poorly Coded Themes
The benchmark which you should often use about how well a theme performs is to try out your site using the native WordPress themes such as TwentyTen or TwentyEleven and compare how well or badly your current premium theme fares against these.
3. Your Hosting Solution is Not Very Good
Your hosting provider is another crucial factor which can affect the performance of your site.
A lot of the “cheap” and “free” providers are cheap and free for a reason. These hosting providers are usually under-resourced in terms of hardware and the features they provide. Also the type of hosting plan is important and which plan you choose is based on how much traffic you are getting to your site.
Shared hosting is the most common plan and will usually suffice for most WordPress sites provided that the hosting provider is reliable. In this type of solution your site shares the server’s resources with a number of other sites. If your hosting provider puts you on an overcrowded shared server then it will significantly affect your site speed. For higher traffic scenarios, a Virtual Private Server (VPS) or a dedicated server solution is usually required because this provides you with more dedicated CPU and RAM Memroy resources which will keep the page load time optimum under high traffic scenerio.