It has been a year’s time during which you have put in much effort to bring your site up in the search engine result pages. You feel that every effort is working well. However, you are still away from the goal of fetching 3,000 unique visitors per month. Moreover, not all posts are getting enough traffic. If these issues are there, it means that somewhere something is going wrong. Either some essentials are missing or some things are not working properly. Irrespective of the problem, it is necessary to find out the reasons as to why adequate traffic is not reaching your site. Discussed below are some of the possible reasons that are responsible for lack of adequate traffic.
Not Offering What People are Looking for!
When you wish to write articles or blogs, you first find out what people wish to know about. Writing anything without considering what the readers want is like initiating a business without knowing what your customers want. Without knowing what your visitors want, how can you attract them to your site or blog? However, now the question is how would you know what online visitors are looking for? Well, in order to know this, you will have to perform keyword research. Many webmasters and developers know about this but the question to ask is how often this research is performed. After all, it is your lookout to offer content based on keywords that are most searched! While researching for your keywords, just enumerate keywords relevant to your target audience and that are searched over 500 times a month. Once this is done, you need to write posts or articles for every keyword.
Keywords are Not Added to Your Titles, Breadcrumb, and Page URLs
Once you get your relevant keyword list, you will mostly consider including each one in the content body of the corresponding post or article. However, this is not enough for taking the advantage of keywords. You will also have to include the keyword in the title, as that’s the most important part of your post to fetch traffic. Similarly, it makes sense to include that keyword in the page’s URL as well as in the breadcrumb. When that keyword is Google, the search engine can easily find your page by looking for it in the URL and title. Therefore, if you wish to get ranked higher for specific keywords, you must add them in these three locations.
Content is Not in Detail
As a rule of thumb, content that provides every full details of a topic for a keyword is bound to get a better rank. This is because such posts are of high quality, and that Google gives more preference to them. For instance, if you wrote a 300-word article on ‘how to fetch more traffic’ and that there is one more post of 2000 words that shows each aspect in detail with authority, it is obvious that Google will push the latter post forward in the search engine page results. Therefore, keep the target of 2,000 words per post for better results.
Content is Not Sharable
A latest study by Branded3 revealed that the search results are fairly based on the number of Tweets. It was concluded that there exists a direct relation between the rankings by search engine and number of Tweets. Therefore, it is wise to allow people sharing your posts or article on Twitter, Facebook, and Pinterest. Such broadcasting also helps in bringing you more traffic from social media sites. Chances are high that your page that receives over 7,000 tweets may appear on the very first search engine result page.